The Baller Mindset
Bring a winning mentality from the court into the decisions you make every day.
Explore the philosophyBrooklyn Baller Roots. Coast to coast. Worldwide.
THE FUTURE
OF BEING A
BALLER
IS HERE.
Global Sports. Empowerment. Books. Fashion. Media. One connected world of Coast to Coast Ballers.
THE BALLER MINDSET · BALLER GANG GLOBAL
BASKETBALLEMPOWERMENTBOOKSFASHIONMEDIACOMMUNITY
Choose your way in
ONE MINDSET.
A WORLD OF POSSIBILITIES.
Coast to Coast Ballers Enterprises brings the game, the mindset, and the culture together. Start with what speaks to you.
Baller Gang Global
Express the mindset. Discover the apparel and the communities behind the name.
Explore Baller GangCoast to Coast Basketball
The foundation of the movement: competition, teamwork, and community since 2004.
Discover our rootsThe philosophy
ACTIVATE YOUR
INNER BALLER.
The Baller Mindset is an empowerment philosophy rooted in a winning mentality. Leadership, teamwork, ownership, and the choices you make put it into motion.
Read The Baller Mindset Matters“BALLERS TALK
EMPOWERMENT
ONLY.”THE BALLER MINDSET
The flagship book · Robert James Walls Jr.
THE BALLER
MINDSET MATTERS.
Take the philosophy deeper. Explore the connection between your Inner Baller, Baller DNA, Baller iQ, and the decisions that shape your life.
Explore the book on our websiteTHE SERIES01 Mindset MattersPlanned: Baller DNA · Baller iQ · The Baller Effect
Baller Gang Global / Apparel
WEAR THE
MINDSET.
City pride. Global identity. Explore Baller Gang clothing and the creative world behind it.
Discover the apparel
Baller Gang around the world
YOUR CITY.
OUR GLOBAL COMMUNITY.
From New York to the West Coast and beyond. Explore the cities connected through Baller Gang Global.
Built coast to coast
THE GAME CAME FIRST.
THE VISION KEPT GROWING.
2004
Basketball
Started the First Coast to Coast Ballers Basketball Event
2005
Coast to Coast Ballers Clothing
Created Coast to Coast Ballers Clothing
2007
In the newspaper
Made the “Columbian” newspaper for the Coast to Coast Ballers Basketball Events in Vancouver, Washington
2009
The website
Created CoasttoCoastBallers.com
2010
The mindset
Created The Baller Mindset and The Baller Effect
2014
Baller Gang Global
Started Baller Gang Global
2015
Baller Gang Clothing
Created Baller Gang Clothing
2016
Joined The Royal Society
and went viral with The Baller Mindset Poster Quotes going Viral on Facebook at Mcgill Media, which had 10 million followers
2019
Kids Christmas Basketball
Started first kids Christmas Basketball event
2020
Online university
Created the Coast to Coast Ballers online University
2021
The podcast
Created the Coast to Coast Ballers Podcast Show
2022
The Baller Mindset trademark
Officially got the Trademark for “The Baller Mindset” from the U.S Trademark/Patent Office
2023
Talk Baller to Me merch
Created New Talk Baller to Me Merch and Baller Gang Flip Flops and Pins
2024
The Baller Mindset Matters
Published The Baller Mindset Matters
2025
Book division
Created the Coast to Coast Ballers Book Division
2026
BallerUniverse
Launched BallerUniverse — Global Sports, Empowerment, Books, Fashion, Media, and Community
Meet the founder
ROBERT JAMES WALLS JR.
Brooklyn Baller Roots. Basketball experience. An author, speaker, and entrepreneur building connections through sport, culture, and empowerment.
Meet the Baller Vision behind CCBCoast to Coast Ballers Media
BALLER BLOG
EVERYTHING BALLER COAST TO COAST AROUND THE WORLD
JOIN THE BALLER CONVERSATION
CCB Originals
When you put your Baller Mindset in Motion The Baller Effect will Happen for you so Tap in because you can't lose with the # 1 Winning mindset We Use.
Our ideas, brand stories, and creative world.
Explore originals