The greatest boxer of all time, Muhammad Ali has inked a multi-year deal with American sportswear brand Under Armour.

The Baltimore-based brand will be launching an apparel line featuring images of the boxing legend and some of his most memorable quotes. The partnership will feature Ali in some of the brand’s upcoming marketing campaigns and opens a new lane for the Under Armour. Terms on the sponsorship have not been released, but this is the second sponsorship Under Armour annuces after signing NBA superstar Stephen Curry to a multi-year deal.